One thing I didn’t talk about in comparing reading experiences on a Kindle and on an iPad the other day is the elephant in the room: old-fashioned books. I enjoy Kindle and iPad, but I still love books best. Turns out I’m not alone… and there might just be reason for it.
Paper books were supposed to be dead by now. For years, information theorists, marketers, and early adopters have told us their demise was imminent. Ikea even redesigned a bookshelf to hold something other than books. Yet in a world of screen ubiquity, many people still prefer to do their serious reading on paper.
Count me among them. When I need to read deeply—when I want to lose myself in a story or an intellectual journey, when focus and comprehension are paramount—I still turn to paper. Something just feels fundamentally richer about reading on it. And researchers are starting to think there’s something to this feeling.